Welcome to Ikigai Bold

My name is Ana Cristina Lozano, and I’m the founder of Ikigai Bold. I’m proud to be from Portoviejo, Manabí, Ecuador and it brings me joy to share a piece of my home with you through chocolate.

Ikigai Bold was born from a vision: a world where people wake up each day with the courage to live with purpose and find true satisfaction in life. For me, creating Ikigai Bold is more than crafting premium chocolate it’s about inspiring others to pursue their own path with boldness and meaning.

What is Ikigai?

Ikigai is a Japanese concept that roughly translates to "a reason for being" It is the intersection of four elements:

  • What you love

  • What you are good at

  • What the world needs

  • What you can be paid for

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With a healthy dose of boldness, perseverance and determination- you can achieve anything you set your mind to. Being bold is about embracing your strengths and weaknesses, and using them to your advantage to achieve your goals.

Most importantly, never give up on yourself or your dreams, no matter how challenging or daunting they may seem.

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From Ecuador to Your Home

Our brand takes great pride in its Ecuadorian roots, drawing inspiration from the rich culture, stunning landscapes, and vibrant traditions of our beautiful country. We embrace our Ecuadorian heritage as a source of strength, creativity, and authenticity, infusing it into every product we sell.